The car company has been the first to create viewer interest using Facebook as its new marketing tool. Honda has very creatively constructed an advertisement to direct viewers to their fan page on Facebook rather than to their official company website. The basic message of the commercial holds true to the fact that brand recognition plays a significant role in how cars are purchased around the world.
In this age of Social Media Marketing, Honda has found a very unique way of grabbing viewer attention simply by relating to them through what they call ‘The Experiment’ on Facebook. The fan page simply asks the viewer to click on a button if they know someone who loves a Honda. The company’s simple idea has led close to 140,000 members to the site so far.
The innovative advertisement has been designed in a way as to communicate a two-fold message. First, the ad has embraced the idea of Facebook, in the way they portray each individual linking with another through the ownership of a Honda. Second, the company has challenged the audience to connect to the brand by recollecting a contact that owns a Honda. The automobile mogul achieves the task of relating to a socially connected generation while marketing their brand in the process. While other car manufacturing companies have sought more traditional methods on facebook fan pages, Honda has led viewers by building awareness and thought for the brand with one simple question. Even companies like Jaguar were less creative while BMW failed to even try.

Compared to other automobile brands leveraging social networks, Honda is the only company to direct their viewers from their televised ads to their fan page. The company’s unique approach has not only been informative in letting users know they exist on social networks like Facebook but have also used a format like no other automobile retailer. The actual question of brand recognition has driven viewers to understand the popularity of the brand while Honda creatively led individuals to become fans on their company page on Facebook thereby greatly increasing their social fan base and brand attractiveness. A simple fan page tied together with a basic idea has definitely led to more positive brand exposure and increased visibility for Honda keeping it one step ahead of its competitors…… as always.

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